NOW SERVED: EIGHT NEW AMP IT + CONTOUR IT SHADES.

long-lasting
flawless base
blurs

long-lasting
flawless base
blurs

4.7

Rated 4.7 out of 5 stars

4.7 Stars (567 Reviews)

glaze it

GLOWY GRIPPING PRIMER

A gripping primer for smoother application, improved wear, and a flawless, glassy finish.

Moisturizes skin and blurs texture.

The final lock: Secures makeup and prevents mid-day meltdowns.

High-performance formula: Gripping Glaze Technology™ creates a refined, glowing canvas for seamless makeup application. Learn more.

Best For: All skin types

All products are clinically tested and suitable for sensitive skin

Size: 50 mL / 1.69 fl. oz

free shipping
exclusive access
results-driven routine
skip or cancel anytime

Free US shipping on orders over $50 • Free returns within 30 days

Why It Works

• Skin Prep Essential: Creates a refined texture for foundation that grips to skin—and stays.
• Blurred Glow: Visibly blurs pores while delivering a glass-skin finish.
• Melt-Resistant Wear: Keeps makeup from sliding or separating.
• Skinca re Benefits: Hydrating and brightening ingredients help your glow last.
Clinical Results + Claims

Claims:
• Improved makeup application, appearance, wear, and radiance
• Blurred skin texture
• Suitable for sensitive skin
Clinical results:
• 93% agreed this product helped their makeup stay in place.*
• 96% agreed their makeup application was smooth and easy to blend.*
• 93% agreed this product keeps their skin hydrated under makeup throughout the day.*
• 93% agreed their skin looked and felt smoother.*
• 93% agreed their skin looked healthy.*
In one week: 96% agreed this product fit seamlessly into their everyday routine.*
*Based on consumer perception at a third-party testing facility on 32 participants.
How To Use

Apply after step 03 (Whip It).
Dispense 1–2 pumps and massage evenly into skin.
POV Hack: For the smoothest application, let it set for 60 seconds before applying foundation.
Ingredients + Formula

Formula: A silky, serum-primer hybrid
Ingredients:
Gripping Glaze Technology™: Helps lock makeup in place with a glassy, skin-smoothing finish while maintaining lasting hydration.

Niacinamide • Glycerin • Adenosine

View all ingredients

All Ingredients:

Water (aqua/eau), alcohol, niacinamide, glycerin, dipropylene glycol, pvp, adenosine, polyglyceryl-10 laurate, polyglyceryl-4 laurate, hydroxyacetophenone, carbomer, tromethamine, caprylyl glycol, sodium phytate, xanthan gum, dipotassium glycyrrhizate

View less ingredients
See It In Action

dermatologist-tested
Made In Korea

Suitable For Sensitive Skin
clinically tested

View full details

glaze it

long-lasting
flawless base
blurs

dermatologist-tested
Made In Korea

Suitable For Sensitive Skin
clinically tested

Dermatologist-Tested

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

Dermatologist-Tested

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

it’s the inside that counts

Gripping Glaze technology™

primeshydratesblurs

learn more

Gripping Glaze technology™

Creates glassy perfecting adherence with glowing skin that stays hydrated under makeup, the ultimate insurance for your complexion. Skin texture is improved, brighter & hydrated.

go back

Niacinamide

brightenshydratesimproves skin tone

learn more

Niacinamide

Brightening, helps improve skin tone while also providing hydration.

go back

Glycerin

hydratessupports skin barrierimproves skin texture

learn more

Glycerin

A humectant that helps attract and retain moisture in the skin.

go back

Adenosine

improves elasticityamplifies radianceboosts skin barrier

learn more

Adenosine

Improves skin texture for firmer, smoother looking skin.

go back

Water (aqua/eau), alcohol, niacinamide, glycerin, dipropylene glycol, pvp, adenosine, polyglyceryl-10 laurate, polyglyceryl-4 laurate, hydroxyacetophenone, carbomer, tromethamine, caprylyl glycol, sodium phytate, xanthan gum, dipotassium glycyrrhizate

Hide All Ingredients

View All Ingredients

the proof is in the prep

*Results from a consumer perception study at a third-party testing facility on 32 participants.

where it fits in your routine

This Mega Dose Glow Serum helps create translucent, dewy skin with a glassy plumping effect. Skin is hydrated for up to 12 hours.

drip it

An intensely hydrating, skin hugging whipped moisturizer that helps strengthen & protect the skin barrier for overall healthier-looking skin.

whip it

Adhering tack primer that provides a glazey, refined texture & finish for the ultimate makeup insurance.

You Are Here

glaze it

how to apply

2 steps 
to a fresh complex

Dispense 1-2 pumps into your palm and massage evenly to face.

Allow a few seconds to set prior to continuing with the application of your favorite complexion product.

efficacious technology, trending ingredients

Gripping Glaze Technology

Creates glassy perfecting adherence with long lasting glowing skin that stays hydrated under makeup, the ultimate insurance for your complexion. Skin texture is improved, brighter, and hydrated.

LEARN MORE

niacinimide

A water-soluble vitamin commonly known to help increase hydration while addressing uneven skin tone and texture, helps support the skin barrier and reduce the appearance of temporary redness.

glycerin

Pulls moisture into the skin to help hydrate, soften, and support the skin barrier.

polymers

Helps improve the texture, feel, and appearance of overall skin.

niacinimide

A water-soluble vitamin commonly known to help increase hydration while addressing uneven skin tone and texture, helps support the skin barrier and reduce the appearance of temporary redness.

glycerin

Pulls moisture into the skin to help hydrate, soften, and support the skin barrier.

polymers

Helps improve the texture, feel, and appearance of overall skin.

LEARN MORE

it’s not just us

4.7

Rated 4.7 out of 5 stars

4.7 Stars (567 Reviews)

4.7

Rated 4.7 out of 5 stars

Based on 567 reviews

Total 5 star reviews: 467 Total 4 star reviews: 69 Total 3 star reviews: 19 Total 2 star reviews: 9 Total 1 star reviews: 3

customers are saying...

Customers say this primer helps foundation apply smoothly and stay put all day without looking dry or cakey. Many appreciate the lightweight, slightly tacky texture that grips makeup without feeling sticky. Users report their skin looks healthy and glowing with a natural finish. Some experience pump mechanism issues or find the bottle's lock feature difficult to operate.

Write a Review (Opens in a new window)

567 reviews

Sort

SB
Shelly B.
Verified Buyer
I recommend this product
How old are you? 40-49
What is your skin type? Oily
Top Skin Concerns Acne or Breakouts, Aging, Makeup Pilling, Cracking, Caking
Rated 5 out of 5 stars
Doesn't pill
Works perfectly under my makeup and helps my makeup look natural and not dry and cakey. Stays put all day.
Was this helpful?
CR
Cindy R.
Verified Buyer
I recommend this product
How old are you? 60-69
What is your skin type? Normal / Balanced
Top Skin Concerns Aging
Rated 5 out of 5 stars
Glaze it top notch
As a 64 year old woman, I find it is hard to find primer that will not keep your makeup looking great all day. But with glaze it my makeup looks great all day long.
I also gave POV skin care out to my nieces for Christmas last year and they all love it as well.
Was this helpful?
MQ
Melanie Q.
Verified Buyer
I recommend this product
How old are you? 40-49
What is your skin type? Combination
Top Skin Concerns Aging
Rated 5 out of 5 stars
Glaze it
Best primer ever. My makeup has never looked so good.
Was this helpful?
GB
Gina B.
Verified Buyer
I recommend this product
How old are you? 50-59
What is your skin type? Combination
Top Skin Concerns Makeup Pilling, Cracking, Caking, Acne or Breakouts, Aging
Rated 5 out of 5 stars
Love, love, love this primer
This is a great primer. I love how my makeup sits after I use it.
Was this helpful?
KH
Kelly H.
Verified Buyer
I recommend this product
How old are you? 50-59
What is your skin type? Combination
Top Skin Concerns Makeup Pilling, Cracking, Caking
Rated 5 out of 5 stars
Great primer! Goes a long way.
I ordered glaze it as a last minute add on to my order. I’m pleasantly surprised that I really like it and it goes a long way with a couple of little pumps. I like that it doesn’t feel super tacky. It’s a great product at a good price. I’ve made a few changes to my routine and I e had trouble with my foundation looking like it’s splitting and sitting on top of my skin, this product eliminates that.
Was this helpful?

faqs

how long do I wait before applying makeup?

You should wait about 1–2 minutes after applying primer to allow it to set and create a smooth base for makeup.
can I wear a primer alone, without applying makeup?

Yes, a primer can be worn alone for a smooth, glowing finish, helping to blur imperfections for a natural, polished look without foundation.
why should a primer be hydrating?

A hydrating primer offers several benefits:
Preps skin for makeup: Creates a smooth, moisturized base for even makeup application, preventing dryness or flakiness.
Boosts moisture: Adds hydration to dry skin, helping to maintain a plump appearance, preventing makeup from clinging to dry patches.
Improves makeup longevity: Hydrated skin helps makeup last longer, helping to reduce settling into fine lines.
Glowing finish: Hydrating primers gives a refreshed, dewy look, adding a natural, glassy glow like Glaze It.
how does a primer work to smooth the skin?

Filling in pores and fine lines: Primers with smoothing ingredients such as glycerin blur the appearance of large pores and fine lines, making the skin appear smoother.
Creating an even surface: Primers provide a velvety or glazey even layer that smooths rough patches, helping makeup apply evenly and last longer.
Minimizing imperfections: Helps to creates a barrier that prevents makeup from settling into lines and textured areas.
Improves Adhesion: A good primer helps makeup adhere better, allowing it to stay in place without sliding or sinking into pores, leading to a more polished, smooth appearance.
when should I apply a primer?

Apply primer after your skincare routine, but before makeup. Here's the ideal order:
Cleanser: Start with a clean face.
Essence: Helps balance and prep skin.
Serum: Apply targeted treatments or serums (e.g., radiance, fine lines).
Moisturizer: Hydrate skin for better makeup application.
Sunscreen: Always apply sunscreen during day before any makeup.
Primer: The final step before applying makeup.