NOW SERVED: EIGHT NEW AMP IT + CONTOUR IT SHADES.

hydrates
brightens
smooths

hydrates
brightens
smooths

4.9

Rated 4.9 out of 5 stars

4.9 Stars (955 Reviews)

drip it

HYDRATING GLOW FACE SERUM

A lightweight boost of plumping hydration for smooth, radiant skin.

Lightweight, everyday serum.

The ultimate glow-maker: Locks in lit-from-within radiance.

High-performance formula: Hydrates, smooths texture, and evens tone—prepping skin for flawless makeup application. Learn more.

Best For: Normal skin • Dull skin • Dry skin • Combination skin

All products are clinically tested and suitable for sensitive skin

Size: 30 mL / 1 fl. oz

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Free US shipping on orders over $50 • Free returns within 30 days

Why It Works

• Skin Prep Essential: An even, glowing foundation for flawless makeup application.
• Plumping Moisture: Intense hydration for instant bounce.
• Glass-Skin Finish: Dewy radiance without stickiness.
• Smooth, Healthy Skin: Boosts elasticity with regular use.
Clinical Results + Claims

Claims:
• Improved makeup application and wear
• Improved hydration, elasticity, radiance, vibrance, smoothness, and skin moisture balance
• Suitable for sensitive skin
Clinical results:
• 95% agreed this serum preps and smooths skin for a seamless makeup application.**
• 90% agreed this serum gave them brighter, smoother-looking skin.**
• Immediately: 93% agreed skin felt softer and smoother.**
• In 12 hours: 100% of subjects saw an improvement in skin hydration.*
• In 2 weeks: improved skin firmness, bounce, and elasticity*

*Results based on a third-party clinical test of 32 subjects.
**Based on consumer perception in a clinical study of 31 women after 2 weeks of use 1x a day.
How To Use

Apply after step 01 (Drench It).
Massage 2-3 drops into face, neck, and décolleté until fully absorbed.
POV Hack: Apply a few targeted drops to the high points of the face for an extra glossy effect.
Ingredients + Formula

Formula: A silky, lightweight serum

Ingredients:
2X FermentVital Complex™: A potent blend of Korean ingredients with a two-step fermentation process that helps moisturize, brighten, and clarify skin.

Megamirrored Molecular Complex™: Helps restore the skin barrier to support skin health, hydration, and vibrancy.

Niacinamide • Moringa Oleifera Seed Extract • Panthenol • Glycerin • Resveratrol • Rice Bran Oil

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All Ingredients:

Water (aqua/eau), glycereth-26, niacinamide, glycerin, panthenol, 1,2-hexanediol, propanediol, pyrus malus (apple) fruit extract, tremella fuciformis sporocarp extract, sodium hyaluronate, sodium acetylated hyaluronate, sodium hyaluronate crosspolymer, hydrolyzed sodium hyaluronate, lactobacillus/rice ferment, saccharomyces/potato extract ferment filtrate, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, resveratrol, limnanthes alba (meadowfoam) seed oil, oryza sativa (rice) bran oil, squalane, hydrogenated lecithin, moringa oleifera seed extract, sodium polyacryloyldimethyl taurate, silica, gluconolactone, polyglyceryl-10 laurate, sclerotium gum, pentylene glycol, polyglyceryl-10 stearate, ethylhexylglycerin, sodium phytate, citric acid, ethoxydiglycol, maltodextrin, poloxamer 338.

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See It In Action

dermatologist-tested
Made In Korea

Suitable For Sensitive Skin
clinically tested

View full details

drip it

hydrates
brightens
smooths

dermatologist-tested
Made In Korea

Suitable For Sensitive Skin
clinically tested

Dermatologist-Tested

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

Dermatologist-Tested

Made In Korea

Suitable For Sensitive Skin

Clinically Tested

it’s the inside that counts

2X FermentVital Complex™

hydratesbrightensclarifies

learn more

2X FermentVital Complex™

A potent blend of Korean inspired ingredients with a two-step fermentation process that helps moisturize, brighten and clarify skin.

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Panthenol

moisturizessoothesrefreshes

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Panthenol

Pro-vitamin B5 Is a known humectant that helps attract moisture in the skin to help skin feel hydrated. Supports skin's natural moisture balance. Helps skin feel soft and smooth.

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MegaMirrored Molecular Complex™

restores vibrancysupports skin barrieradds mega glow

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MegaMirrored Molecular Complex™

Designed to restore vibrancy & help protect the skin's moisture barrier while providing hydration & amping up skin’s natural coloring & glow.

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apple fruit extract

improves elasticitystrengthens barrierlocks in moisture

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apple fruit extract

Helps skin look and feel smooth and moisturized.

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Water (aqua/eau), glycereth-26, niacinamide, glycerin, panthenol, 1,2-hexanediol, propanediol, pyrus malus (apple) fruit extract, tremella fuciformis sporocarp extract, sodium hyaluronate, sodium acetylated hyaluronate, sodium hyaluronate crosspolymer, hydrolyzed sodium hyaluronate, lactobacillus/rice ferment, saccharomyces/potato extract ferment filtrate, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, lactobacillus/glycine soja (soybean) ferment extract, lactobacillus/panax ginseng root ferment filtrate, resveratrol, limnanthes alba (meadowfoam) seed oil, oryza sativa (rice) bran oil, squalane, hydrogenated lecithin, moringa oleifera seed extract, sodium polyacryloyldimethyl taurate, silica, gluconolactone, polyglyceryl-10 laurate, sclerotium gum, pentylene glycol, polyglyceryl-10 stearate, ethylhexylglycerin, sodium phytate, citric acid, ethoxydiglycol, maltodextrin, poloxamer 338.

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the proof is in the prep

*Results based on third-party instrumental corneometer test of 32 subjects compared to untreated skin post-application and at time points throughout a 12-hour duration of the study.

**Based on instrumental measurement of skin elasticity from baselines using an cutometer (R7 parameter) in a clinical study of 31 women after 2 weeks of use 1x a day.

where it fits
in your routine

A nourishing priming milk essence that drenches skin with cooling hydration that helps soothe, plump, brighten & tone.

drench it

This Mega Dose Glow Serum helps create translucent, dewy skin with a glassy plumping effect. Skin is hydrated for up to 12 hours.

You Are Here

drip it

An intensely hydrating, skin hugging whipped moisturizer that helps strengthen & protect the skin barrier for overall healthier-looking skin.

whip it

how to apply

2 steps 
to a fresh complex

Apply 2-3 drops of Drip It straight onto your face or into your palm.

Massage onto face, neck & décolleté until fully absorbed.

patented technology, trending ingredients

2X FermentVital Complex™

A potent blend of Korean inspired ingredients with a two-step fermentation process to help moisturize, brighten and clarify skin.

Learn More

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

fermented rice

Helps bolster a stronger moisture barrier. Brightens, softens and tones skin providing a natural lit-within glow.

fermented ginseng

Helps improve the appearance of skin‘s elasticity and minimizes the look of fine lines for a more youthful appearance.

fermented adlay

Helps improve the appearance of skin hydration and elasticity, enhances skin’s natural moisture and helps the skin look firm, hydrated and supple.

fermented potato

Helps comfort and nurture the skin to enhance the skin‘s natural radiance for a healthy, glowing complexion.

Learn More

it’s not just us

4.9

Rated 4.9 out of 5 stars

4.9 Stars (955 Reviews)

4.9

Rated 4.9 out of 5 stars

Based on 955 reviews

Total 5 star reviews: 867 Total 4 star reviews: 64 Total 3 star reviews: 14 Total 2 star reviews: 8 Total 1 star reviews: 2

customers are saying...

Customers say this serum feels cooling and soothing on the skin, creating a glowing, hydrated appearance. Many describe it as lightweight yet moisturizing, making skin feel soft and plump. Users frequently mention it works well under makeup, helping foundation apply smoothly. Several note they've repurchased multiple times and prefer the larger size since the regular bottle runs out quickly. Some find it leaves skin slightly tacky, though most praise its hydrating properties and glass-skin effect.

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955 reviews

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SS
Shelly S.
Verified Buyer
Reviewing
drip it
I recommend this product
How old are you? 50-59
What is your skin type? Combination
Top Skin Concerns Dullness, Aging, Dark Circles or Texture
Rated 5 out of 5 stars
Review of drip it
Now I just can't get enough of this these products do there job and do it well I highly recommend them to family and friends almost everyday someone ask me what I've been using on my skin and I tell them pov by Mikayla once again thank you
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WS
Wendy S.
Verified Buyer
Reviewing
drip it
I recommend this product
How old are you? 50-59
What is your skin type? Dry
Top Skin Concerns Dryness or Dehydration, Aging, Makeup Pilling, Cracking, Caking
Rated 5 out of 5 stars
Simply freakin Amazing.
I am a 59 year-old woman with sensitive skin and very dry. I have followed POV since the start. I have now tried almost every product except for chill it. I can’t tell you how much I love these products! Recently, I just tried the snatch it products and I love those two if I had more money, I’d buy everything.
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DH
Deborah H.
Verified Buyer
Reviewing
drip it
I recommend this product
How old are you? 60-69
What is your skin type? Combination
Top Skin Concerns Dullness, Aging, Dryness or Dehydration
Rated 5 out of 5 stars
Drip It
Love how hydrating this is. Goes on easy and adds a Dewey glow to my skin! My skin actually looks the best it ever has! I get a lot of compliments on my “glowy” skin or my coworkers will comment on my makeup!
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GB
Gail B.
Verified Buyer
Reviewing
drip it xl
I recommend this product
How old are you? Over 70
What is your skin type? Dry
Top Skin Concerns Dark Circles or Texture, Makeup Pilling, Cracking, Caking, Dryness or Dehydration
Rated 5 out of 5 stars
Drip it review
I love everything about Drip it! The way it glides on the skin and makes it glisten! Small bottle went way too fast compared to rest of the collection!
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JK
Juhaina K.
Verified Buyer
Reviewing
drip it
I recommend this product
How old are you? 30-39
What is your skin type? Combination
Top Skin Concerns Dryness or Dehydration, Acne or Breakouts, Compromised Skin Barrier
Rated 5 out of 5 stars
Obsessed with these!!!
I had the best makeup day the day I used these products under my makeup! My skin also just felt so nice and hydrated and just healthy. I'm really loving it and I can't wait to try the other POV products.
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faqs

what is a serum in skincare?

A serum is a lightweight, concentrated treatment that targets specific skin concerns like fine lines or uneven tone. It penetrates deeper than moisturizers, delivering targeted skincare benefits.
when should I apply serum in my skincare routine?

Serums should be applied after cleansing and using an essence, but before moisturizing. This allows the serum’s active ingredients to penetrate deeply into your skin, where they can work most effectively.
what is the difference between a serum & an essence?

Serums are concentrated and thicker, targeting specific concerns, while essences are lighter and focus on hydration and prepping the skin. Serums have targeted ingredients, while essences enhance the effectiveness of other products.
how long will it take to see results from a serum?

Results vary by serum and skin type. Subtle improvements in texture or hydration may appear within a few days to a week, while noticeable changes like reduced wrinkles can take 4-6 weeks. With Drip It, expect immediate hydration and glow, along with long-term benefits.
how often should I use a serum?

Frequency: Typically, you can use serums once or twice a day — in the morning and at night. Hydrating serums, such as Drip it is safe to use morning & night everyday.