NOW SERVED: EIGHT NEW AMP IT + CONTOUR IT SHADES.
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NOW SERVED: EIGHT NEW AMP IT + CONTOUR IT SHADES.
NOW SERVED: EIGHT NEW AMP IT + CONTOUR IT SHADES.

NOW SERVED: EIGHT NEW AMP IT + CONTOUR IT SHADES.

  • buildable color
  • restoring
  • nourishing
  • buildable color
  • restoring
  • nourishing
4.9
Rated 4.9 out of 5 stars
4.9 Stars (21 Reviews)

amp it

amp it

COLOR LIP AMPOULE

A first-of-its-kind lip-wrapping ampoule that fuses deep moisture with buildable pigment.

High-shine, buildable color and treatment in one.

Lip-smoothing care: Ideal for normal to dry, cracked lips.

High-performance formula: Elastin Glow Technology™ leaves lips soft, nourished, and plump. Learn more.

Your pov, your lip combo: Pair Cannoli, a pale cool pink, with Contour It in Crème for sweet, craveable color and dimension. Or mix and match to create your favorite lip combo.

Best For: All skin types

All products are clinically tested and suitable for sensitive skin

Size: 15 mL / 0.5 fl. oz

Color: cannoli (pale cool pink)

Free US shipping on orders over $50 • Free returns within 30 days

  • Why It Works

    • Intense Hydration: Seals in hydration for plumper, smoother lips.

    • Buildable Pigment: Customize your intensity, from sheer glow to full color.

    • Craveable Flavors: Indulgent, dessert-inspired flavors pair perfectly with every shade.

    • Controlled Delivery: The clear applicator allows for easy, customizable application.

  • Clinical Results + Claims

    Claims:

    • Improved and lasting lip hydration

    • Improved plump, bounce, and vibrancy

    • Lip barrier support

    • Suitable for sensitive skin

    Clinical results:

    • 98% agreed lips looked glowy and healthy*

    • 91% agreed lips looked enhanced*

    • 90% agreed dry lips felt soothed*

    *Based on a consumer perception study of 109 participants.

  • How To Use

    On clean, exfoliated lips, swipe a thin, even layer using the clear applicator, then gently layer to build desired color intensity. Flip the applicator to the other side to smooth edges and enhance shine.

    Apply over a lip liner like Contour It for definition or wear alone for a polished, high-shine look.

    POV Hack: Less is more—Amp It’s concentrated, lip-wrapping formula builds cushion and color quickly when applied with intention.

  • Ingredients + Formula

    Formula: A cushiony, lip-wrapping balm infused with buildable color

    Ingredients:

    Elastin Glow Technology™: A serious dose of lip-smoothing hydration that supports the delicate skin barrier—so lips feel renewed, glowing, and healthy.

    Argan Oil • Hyaluronic Filling Spheres • Jojoba Seed Oil

    View all ingredients
    All Ingredients:

    Cannoli Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, phenoxyethanol, vanillin; (+/-): titanium dioxide (CI 77891), blue 1 lake (CI 42090), iron oxides (CI 77491), red 7 (CI 15850).

    View less ingredients
  • Consumer Tested
  • Tested on a Range of Skin Tones

  • Suitable for Sensitive Skin
  • Formulated to Enhance Lips
View full details

amp it

  • buildable color
  • restoring
  • nourishing
  • Consumer Tested
  • Tested on a Range of Skin Tones

  • Suitable for Sensitive Skin
  • Formulated to Enhance Lips

Consumer Tested

Tested on a Range of Skin Tones

Suitable For Sensitive Skin

Formulated to Enhance Lips

Consumer Tested

Tested on a Range of Skin Tones

Suitable For Sensitive Skin

Formulated to Enhance Lips

it's the inside that counts

argan oil
hydratesprovides antioxidants
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argan oil

Helps seal in existing moisture by creating a protective barrier on the skin.

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hyaluronic filling spheres
plumpsfills lines
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hyaluronic filling spheres

Helps with hydration for plumper, smoother looking lips.

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omega 6 ceramide safflower
supports the skin barrier restores supple looking lips
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omega 6 ceramide safflower

Soothing while also being restorative & supporting delicate lip skin barrier.

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Elastin Glow Technology™
moisturizes restores
learn more
Elastin Glow Technology™

Gives lips a serious dose of hydration supporting the delicate skin barrier so lips look renewed, glowing & healthy. Restored lips look fuller, smoother & more hydrated.

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Toasted Marshmallow Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, citrus limon (lemon) peel oil, limonene, vanillin; (+/-): iron oxides (CI 77491, CI 77492), titanium dioxide (CI 77891), red 7 (CI 15850).

Strawberry Shortcake Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, polyglyceryl-3 diisostearate, fragrance (parfum), phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, tocopherol, vanillin; (+/-): titanium dioxide (CI 77891), red 28 lake (CI 45410), iron oxides (CI 77491, CI 77492), yellow 5 lake (CI 19140).

Vanilla Latte Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, fragrance (parfum), pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol; (+/-): titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492).

Rich Cocoa Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), flavor (aroma), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, vanillin, benzaldehyde; (+/-): iron oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891).

Caramel Crème Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, phenoxyethanol, fragrance (parfum), stevia rebaudiana extract, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol; (+/-): iron oxides (CI 77492, CI 77499), titanium dioxide (CI 77891), red 7 (CI 15850).

Cannoli Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, phenoxyethanol, vanillin; (+/-): titanium dioxide (CI 77891), blue 1 lake (CI 42090), iron oxides (CI 77491), red 7 (CI 15850).

Malassada Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, phenoxyethanol, tocopherol, vanillin; (+/-): titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499), red 7 (CI 15850).

Boston Cream Ingredients: hydrogenated polyisobutene, polybutene, bis-diglyceryl polyacyladipate-2, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, polyglyceryl-2 triisostearate, microcrystalline wax (cera microcristallina/cire microcristalline), ethylhexyl palmitate, synthetic wax, disteardimonium hectorite, flavor (aroma), polyhydroxystearic acid, sodium hyaluronate, punica granatum flower extract, simmondsia chinensis (jojoba) seed oil, argania spinosa kernel oil, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, trihydroxystearin, safflower oil/palm oil aminopropanediol esters, polyglyceryl-3 diisostearate, tocopherol, vanillin, phenoxyethanol; (+/-): titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499), red 7 (CI 15850).

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the proof is in the prep

*Results from a consumer perception study of 109 participants.
**Results from a consumer perception study at a third-party testing facility on 35 participants.

how to apply

2 steps to amplified lips

Use Contour It to shape your lips your way: line precisely to define, overline for fullness, fill for bold color, or feather the edges for a soft ombré — whatever fits your point of view.

Finish with Amp It to add hydration, shine, and customizable color coverage. Layer to create your perfect finish — glossy, diffused, or high-impact.

efficacious technology,
trending ingredients

Elastin Glow Technology™

Our restorative lip treatment with Elastin Glow Technology™ has argan oil, Hyaluronic Filling Spheres and an Omega 6 Ceramide complex giving lips a serious dose of lip smoothing hydration.

LEARN MORE

argan oil

Great for dry lips offering deep hydration.

hyaluronic filling spheres

Plumps lips and smooths the look of fine lines.

omega 6 ceramide complex

A powerful ingredient that supports the skin’s natural lipid barrier to combat dehydration and keep lips smooth and supple.

argan oil

Great for dry lips offering deep hydration.

hyaluronic filling spheres

Plumps lips and smooths the look of fine lines.

omega 6 ceramide complex

A powerful ingredient that supports the skin’s natural lipid barrier to combat dehydration and keep lips smooth and supple.

LEARN MORE

it’s not just us

4.9
Rated 4.9 out of 5 stars
4.9 Stars (21 Reviews)
4.9
Rated 4.9 out of 5 stars
Based on 21 reviews
Total 5 star reviews: 19 Total 4 star reviews: 1 Total 3 star reviews: 1 Total 2 star reviews: 0 Total 1 star reviews: 0
Write a Review (Opens in a new window)
21 reviews
  • DW
    Dona W.
    Verified Reviewer
    I recommend this product
    How old are you? 60-69
    What is your skin type? Combination
    Top Skin Concerns Dullness, Dryness or Dehydration, Aging
    Rated 5 out of 5 stars
    Love all of the colors!!! Stays on and keeps my lips nourished!!

    I love all the colors. The formula is perfect and stays on!! This long lasting formula stays on, stays put and keeps my lips looking healthy and moisturized. I cannot wait for the new shades. Job VERY WELL done!!

    Was this helpful?
  • CR
    Christina R.
    Verified Buyer
    I recommend this product
    How old are you? 30-39
    What is your skin type? Normal / Balanced
    Top Skin Concerns Aging, Dullness
    Rated 5 out of 5 stars
    A little sticky but nice

    I like the color & the skin care ish ness, it is a sticky when you first apply but not awful

    Was this helpful?
  • AH
    Angela H.
    Verified Buyer
    I recommend this product
    How old are you? 40-49
    What is your skin type? Normal
    Top Skin Concerns Aging, Dark Circles or Texture, Dryness or Dehydration
    Rated 5 out of 5 stars
    Beautiful

    I absolutely love this product. I use all the other ones, but I didn’t have this particular shade.

    Was this helpful?
  • SS
    Souleigha S.
    Verified Buyer
    How old are you? 60-69
    What is your skin type? Dry
    Top Skin Concerns Dryness or Dehydration, Sensitivity, Makeup Pilling, Cracking, Caking
    Rated 3 out of 5 stars
    Too sticky

    Smells great

    Was this helpful?
  • JM
    Jacqueline M.
    Verified Buyer
    I recommend this product
    How old are you? 50-59
    What is your skin type? Combination
    Top Skin Concerns Dryness or Dehydration, Aging, Dark Circles or Texture
    Rated 4 out of 5 stars
    Nice

    I love the feel of this, I just thought it was more berry/burgundy but no complaints. My lips feel amazing after using this

    Was this helpful?

faqs

  • is this collection limited-edition?

    Not limited 🖤 These shades and flavors are joining our lineup and are here to stay.

  • can i buy the shades individually?

    Yes! Amp It and Contour It are available individually.

  • are these lip products new formulas?

    No, these formulas are the same Amp It and Contour It you know and love!  You can see the full ingredients list at povbeauty.com.

  • do the colors taste like the desserts they are named after?

    Yes, each Amp It flavor has a unique, delicious taste and scent inspired by its namesake, and pairs perfectly with any Contour It. 

  • can these be worn alone?

    Absolutely! Both Amp It and Contour It are made to stand on their own. Contour It adds definition and shape, while Amp It delivers buildable color payoff and a juicy finish.

  • will it dry out my lips?

    Nope! Amp It is the same product you know and love for its deep moisture and buildable pigment.

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